How it works
The platform mechanics, in full.
Strivle ranks founders by what they ship, not by who they know or who pays. That promise only matters if the rules are public. This page is those rules. Nothing on Strivle works in a way that isn't described here.
Pillar 1
Verified revenue
Most "founder" platforms let anyone claim any MRR. Strivle doesn't. To appear on the leaderboard, you connect Stripe through a read-only restricted key. We pull your MRR, customer count, churn rate, and revenue concentration directly from Stripe's API every 24 hours.
You stay in control. We never write to your Stripe. You can disconnect at any time and your verified numbers come off your profile and the leaderboard instantly. The key itself is stored AES-256-GCM encrypted, decrypted only server-side at sync time.
What gets displayed
- MRR. Computed live from active subscription items in your Stripe, normalized across billing intervals (yearly divided by 12, weekly times 4.3, etc.).
- Customer count. Distinct customers with at least one active subscription.
- 30 and 90 day MRR growth. Approximated from subscriptions created inside the window.
- 30 day churn rate. Subscriptions canceled in the last 30 days divided by active subs at the start of the window.
- Verified business name + URL. Pulled from your Stripe account's business profile. Displayed alongside your MRR so the revenue is always tied to a real, public business.
What we never do
- Write to your Stripe account.
- Read payment methods, balances, or transfers.
- Let two Strivle profiles connect the same Stripe account. One account, one profile, one rank.
- Accept self-reported MRR. If you haven't connected Stripe, the MRR column on your profile shows a dash, period.
Pillar 2
Signal score
Verified revenue tells you who's shipping a real business. Signal tells you whose posts are worth reading. It's a 0 to 100 score displayed next to every handle, derived from two inputs.
How it's computed
Today, Signal is bootstrapped entirely from verified MRR tier. The higher the verified revenue, the higher the starting Signal:
The cap at 85 is intentional. Once the fair distribution algorithm (Pillar 3, below) ships, Signal blends 40% bootstrap with 60% of your post-engagement-pass rate. A founder with $0 MRR who ships consistently great posts can climb past 85 toward 95. A founder with $1M MRR who posts mediocre content can't coast on revenue alone.
What Signal is used for
- Visible identity. Every handle on Strivle shows a Signal badge so visitors can read it as a quality cue, the same way Twitter's blue checkmark was supposed to work before it became something you bought.
- Engagement weighting. When the distribution algorithm ships, a reply from a Signal-90 user will push your post toward more viewers than a reply from a Signal-12 account.
Pillar 3 — coming soon
The fair distribution algorithm
The feed today is reverse chronological. The roadmap is a published, gate-based cascade that decides whose posts reach whom. The mechanics:
The gate cascade
Every post starts at Gate 1, shown to 100 random viewers in the poster's interest tags. If it earns at least 5 weighted engagement events within 24 hours, it advances to Gate 2 (1,000 viewers). Two more gates after that. The threshold gets harder relative to the audience size at each step, which is intentional. Reach is earned per gate, not granted by followers.
What counts as engagement
- Reply (highest weight)
- Repost with comment
- Bookmark
- Dwell time (you read it for more than 3 seconds)
- Likes do not count. They stay visible as a vanity number but they do not push your post toward more viewers. Likes are the cheapest engagement signal humans give and therefore the most gameable.
What this kills
- Algorithmic boost for purchased subscriptions. The cascade is identical for everyone.
- Follower count as a head start. Followers see your posts in their Following tab. They do not give you a leg up in the main feed.
- Celebrity inertia. A 10-year-old account with 100K followers has to clear the same gate as a brand new founder with 30.
The leaderboard
Who appears and how they're ranked
Only profiles with connected Stripe and verified MRR appear on the leaderboard. Founders without verified revenue can post, follow, and engage normally — they just don't rank.
Ranking is by verified MRR descending, with 30-day MRR growth as the tiebreaker (so two founders at $50K MRR are ordered by who's growing faster). Four stage filters let visitors browse by MRR bracket: $0-10K, $10K-100K, $100K-1M, $1M+.
The "Top by verified MRR" sidebar on every page is a 5-row shortened view of the same ranking.
Ready to rank?
Connect Stripe in Settings to appear on the leaderboard.