Shipped an update to Compass Finance today.
The first version of the positioning was too broad: “AI finance tool for SMEs.”
After feedback, I’m making the wedge much more specific:
Compass turns bank statements into clear weekly finance reports for UAE small businesses.
The focus is revenue, expenses, profit, cash flow, invoices, and VAT signals, without forcing owners into spreadsheets or a full accounting setup on day one.
Link:
Would love feedback on whether this positioning is clearer.