I started the development of MasterPlan ( app.masterplanai.com.br ) exactly one year ago to solve my own problem as a media buyer: simplify media planning without the need to go through several browser tabs and sheets.

And it became an all-in-one tool for paid media professionals: media planning with metrics and benchmarks updated with AI, keyword research, ad copies creation, image creatives, UTM builder with QR Code generation and content calendar. So much more to come.

I’m building it without spending a single penny in vibe coding tools token.