I help B2B SaaS companies earn high-quality backlinks, build topical authority, and increase visibility across Google, ChatGPT, Gemini, and other AI search platforms. Rather than chasing random backlinks, I focus on strategic outreach, digital PR, and editorial placements tha
One thing I've noticed while reviewing SaaS websites lately...
A lot of founders are still optimizing for one question:
"How do I rank #1 on Google?"
But more buyers are asking AI tools questions like:
"What's the best CRM for startups?"
"Which SEO agency would you recommend?"
"What are the best email testing tools?"
Ranking helps people find you.
Being recognized as an authority helps AI recommend you.
Those aren't always the same thing.
The companies that seem to stand out consistently are doing a few things well:
Publishing genuinely useful content instead of chasing keywords.
Building authority around a clear niche.
Earning mentions from trusted industry websites.
Collecting real customer reviews and case studies.
Keeping their content accurate and up to date.
I'm curious how other founders are thinking about this.
Are you still investing primarily in traditional SEO, or have you started optimizing for AI-driven discovery as well?
I'd love to hear what's working for your business.