Ask a founder to explain their product on a Zoom call.

They'll say something like: "I built this because I was doing the same 3-hour task every Friday and realized a script could do it in 4 seconds."

Ask them to write their homepage headline.

They'll write: "The intelligent platform for modern teams."

The spoken version has a person in it. A problem. A reason.

The written version could belong to any of 10,000 SaaS tools.

Building FounderTone around this gap. The voice that sells is the one you use when you're not trying to sound like a company.

Honest question: how do you explain your product to a stranger at a meetup compared to what's on your homepage right now?