Most SaaS founders think SEO is dead.

It's not. But the game completely changed.

Your buyer no longer Googles "best [tool category]."

They ask ChatGPT.

They ask Perplexity.

They ask Claude.

And if you're not in the answer — you don't exist.

The question isn't "how do I rank on page 1?"

The question is: "Does AI know enough about my product to recommend it?"

If the answer is no, here's what's usually missing:

→ You're not mentioned in communities where your buyers ask questions

→ You're not cited in third-party content AI trains on

→ Your category positioning isn't consistent across the web

This is fixable.

But most founders are still playing the 2019 SEO game.

Which AI tools are your buyers using to research your category?