The best landing pages I've read all have one thing in common.

You can feel that a specific person built this for a specific reason.

Not "we help teams collaborate more effectively."

More like: "I missed a deadline that cost my team everything because nobody knew what anyone else was working on. So I built the tool I wish I had."

Most SaaS copy removes the person completely. What's left is a product floating in space with no origin, no reason, nobody behind it.

That's what AI optimizes toward. The average. The inoffensive. The safe.

Building FounderTone to put the person back in.

Honest question: when did you last read a landing page and actually feel like you knew who built it?