First organic click from Google. Took 6 weeks but it happened.
Launched my web app about 6 weeks ago and have been doing SEO
work in the background the whole time. Today I got my first
genuine organic click from Google search. Not from a directory,
not from a backlink, from someone actually searching and finding
me.
Here is everything I did in roughly the order I did it:
Submitted the sitemap to Google Search Console and Bing
Webmaster Tools on day one. Also set up IndexNow so every new
page I publish gets pinged to search engines automatically.
Fixed the canonical tags. Every page was either missing a
canonical or pointing to the wrong URL. The homepage was
canonicalising to the locale-prefixed version instead of the
root domain. Fixed this so Google knows which version of each
page to index.
Split a 954 line landing page client component into server
components. The hero, FAQ, feature grid and prose sections are
now server rendered which means Google gets the full HTML
immediately without waiting for JavaScript.
Made the FAQ answers always visible in the HTML. They were
inside accordion components which meant crawlers could not read
them. Expanded them permanently and added FAQPage JSON-LD schema.
Added about 300 words of prose to the homepage explaining what
the product actually does. Thin content was a problem.
Wrote 35 blog articles targeting long tail keywords my domain
could actually compete for. Avoided the high competition terms
completely and went after things like "ABC model CBT app" and
"cognitive distortion tracker" where there was real search
volume but almost no dedicated content.
Built 7 free interactive tools on a /tools page. Each one
targets a specific search query like "free GAD-7 anxiety test"
or "cognitive distortion checker". These are the pages starting
to get impressions first which makes sense because they answer
a very specific question.
Fixed og:title and og:url bleeding across pages from the root
layout. Every page was broadcasting the homepage title as its
own og:title which was confusing crawlers about page identity.
Added hreflang tags for 5 language versions of the site.
The click came from one of the tool pages not the homepage
which tracks. Very specific query, very specific page, first
position for a long tail term with low competition.
For anyone in the same position, the tool pages and long tail
blog content moved faster than anything else. The homepage is
still not ranking for anything meaningful but the specific
utility pages started getting impressions within 3 weeks.
Congratulations! π π
SEO has a slow burn, but when it engages, boy is it off to the races!