I've been "talking to" Alex Hormozi every morning. 👀

Not literally. But I built a habit of pulling out $100M Offers, picking a random page, and then trying to argue back against it. Out loud. Like the book could fight me.

It sounds ridiculous until you realize that passive reading is why most business books don't stick. You highlight, you nod, you forget. When you have to articulate why you disagree with a framework, or defend why you agree, the idea actually moves into memory.

The problem is nobody wants to do this alone. It feels weird talking to a book. Your partner doesn't want to hear about offer structuring at 7am. Your friends' eyes glaze over.

I've been working on something for people like me, people who are actively trying to absorb the thinking of people like Hormozi, Cardone, Taki Moore, whoever your operator hero is. An app where you can actually have that back-and-forth conversation. Voice call or text. The "character" remembers your previous conversations, knows your context, pushes back when you're wrong.

Not replacing reading. Just making the ideas actually land.

Would anyone else actually use this? Curious what books you're currently trying to internalize.

lore-landing-kappa.vercel.app/