I'm going to be transparent about how I priced JD Intelligence
Initial instinct: charge $99/mo. "That's what APIs cost."
Then I did the math:
• Target customer = indie job board or small ATS tool
• Typical job board does 200-500 new postings/month
• At $99/mo for 500 parses = $0.20/parse → fine
• But $99 is a harder "yes" for a first-time API buyer
Landed at $29/mo for 500 parses:
→ Low enough to trial without budget approval
→ High enough to signal it's real software, not a side project
→ Still leaves room to go $79 (1000) and $149 (2500) as tiers above
The risk: $29 might signal "toy" to enterprise buyers. Mitigation: the demo does the work. If the output is good, the price doesn't matter.
What would you price a developer API like this at?