Two things I learned this week building FounderTone:

1 - The hardest part isn't rewriting the copy. It's capturing enough of how a founder actually talks before the rewrite. Most people undersell themselves in writing and oversell themselves out loud. The gap between those two is where FounderTone lives.

2 - Founders don't want to "find their voice." That framing is wrong. They already have a voice. They just keep letting AI overwrite it.

Still early. Still figuring out the right inputs. But the core problem keeps getting clearer the more I dig into it.