Mostly design-leaning and smaller creative teams: YouTubers, creative collectives, that kind of thing. We're also seeing students use it for coursework and group projects, which we didn't expect. Engineering teams are already well served by Linear, Monday and plenty of others, so we deliberately went less engineering-y: the rigor of Agile for creators, without learning all the terminology and cadence. We just wanted a simple Kanban board with a proper backlog, and staying simple is the point.