Build in Public
bluen.io/, month 1. Numbers in the open.

I built a checkout for course creators and e-commerce running on top of Stripe. The idea came from a simple pain: creators and store owners lose sales to bad checkout and low approval rates.

Launched with 2 beta clients 30 days ago. First month result:

$3,044 processed $2,817 completed $141 in revenue 3 connected accounts

All of this with no ads and just 2 clients testing.

And what didn't work: $1,302 in failed payments and $227 refunded. Almost 1 in every 3 dollars attempted didn't go through. Card declines were our biggest hole this month.

What I learned: approval rate isn't a technical detail, it's revenue. Every declined payment is one of my client's customers walking away. The prettiest checkout means nothing if the money doesn't land.

Month 2 is all about lifting the approval rate. Declared goal: $60K in processed volume, $3,600 in revenue. 20x month 1.

I also opened referrals for creators: 1% recurring for anyone who refers through their link.

I'll post this result every month, win or miss. Want me to keep going? Drop a comment.