I’m going to say what nobody wants to say. 50+ isn’t necessarily a FB-first audience anymore. 50+ is solidly Gen X, which is the group that started most of this Internet as a modern marketing tool stuff that we currently live in. I’m an elder Gen X and I spend very little time on FB. But my aunt (70s but looks 50s) stays there.

I encourage you to really niche down your audience into viable groups and start marketing specifically to those groups where they live. If you have five groups, who’s the main one? Who do you naturally chat with at the grocery store or while waiting for coffee? Start with them because you already feel comfortable talking with them.

I know this way is more work, but it might help you 1) be less FB dependent since they’re already giving you a heard time and 2) discover you actually have several audiences you can talk to in different ways and different platforms. (BTW - Don’t sleep on YouTube).

Good luck. I really want to know how it goes for you. Marketing is, IMO, the most challenging part of any business for most people. I’ve been growing businesses (service-based) for years and it’s still the hardest part for me.