Most SaaS founders are optimizing for Google.

But their buyers have already moved on.

Here's what I'm seeing after working with multiple SaaS products:

When a decision-maker wants to evaluate a tool today, they don't search Google first.

They ask ChatGPT. They ask Perplexity. They ask Claude.

And if your brand isn't showing up in those answers — you're invisible to a growing segment of high-intent buyers.

This is the AEO problem.

Answer Engine Optimization isn't SEO 2.0.

It's a fundamentally different game:

→ Google rewards backlinks. AI answers reward trust signals.

→ Google ranks pages. AI cites brands.

→ Google measures clicks. AI measures credibility.

The SaaS founders winning right now are the ones building:

- Deep topical authority in their category

- Content that directly answers buyer questions

- Brand presence in the communities AI learns from

- Consistent positioning that AI can recognize and repeat

If ChatGPT can't describe what you do clearly, your buyers can't either.

And no amount of ad spend fixes a positioning problem.

Building a SaaS and want to know if you're visible in AI search?

Drop your product below. I'll take a look for free.