It's going to be damn near a year since I started building kenbun. I haven't made a single cent off it yet, but I couldn't be more proud of what's been built, or more excited by what's to come. I know this will be the next big thing in B2B SaaS.

I've spent a decade consulting for marketing operations teams, mainly helping them to automate email and web personalization. One thing that astounded me was just how there was not a platform dedicated to lead scoring. Sure, Salesforce, Hubspot, 6Sense, etc. they "do" lead scoring, but it's not their bread and butter (not even close.), and i'd argue it's not anywhere near good either. If you want to argue that it's good, then my final counter to it would be, good luck paying 5-6 figures to get 'good'.

I can go into so much more in my experience with these martech products, me and my clients' frustrations with them, but instead i've channeled them into kenbun. It all comes down to one thing...The main guiding principle that's gone into it - Make lead scoring explainable. Because the secret, Sales and Marketing do not want some black-box-super-secret-proprietary-algo-predictive lead scoring, nobody does.