Spent this week writing for the person who has never done this before, not the one who already raised a round. The first-timer does not start on a pitch stage. They start in a search bar at midnight, typing the most basic version of the question, half sure it is a dumb one. So that is who I am writing for: plain answers that meet beginners where they actually look, no jargon wall, no assumed knowledge. A few more ship this week.