Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.



A small software company that builds deliberate, lasting things — tools, games, and whatever comes next.
Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.
I have an important conference week coming up. What music do you listen to to get pumped up for a day of glad-handling and general, meaningful business conversations?
Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.
My first marketing video for Merx. Give it a try on Test Flight (testflight.apple.com/join/fk2G7F3r). Will be released soon on iOS and Android.
Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.
Redesigning the Dashboard for mobile and web. (The images are there but the preview links are borked.)
Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.
Well, that was cool as hell. I’m working with Claude on a new feature. On its own, It leveraged my app’s MCP to get data to inform its design.
Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.
Planned to ship tonight. Found a bug I can’t fully explain yet - behavior in staging that doesn’t reproduce in prod (or vice versa), and no obvious reason why.
The feature’s one I’ve been running in my own workflow for a while. I was ready to hand it off.
That particular kind of delay stings more than the ones you see coming.
Back at it tomorrow.
- Zack, building at principaltask.com

Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.
I think I like my new game best on my MBP. What do you think?
Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.
Getting my weekly marketing blasts setup. Here's a preview:
Most productivity dashboards are encouragement wearing a data costume.
The PT dashboard is designed to show you what's actually true — where completions cluster in your week, which months look the same every year, whether a high velocity score is covering for something that actually matters sitting untouched.
New guide this week on using it as a thinking tool, not a scorecard.
Also coming: MCP support + custom folder/context colors for everyone.

Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.
Playing my new game - testflight.apple.com/join/QKmnJe8y.
Engineering leader by day, indie dev by night. Process obsessive by necessity — 20+ years in high-stakes regulated software will do that.
[Principal Task](principaltask.com) is live (relaunch in April 2026). Next is Merx — getmerx.app.
